A logo for a socks brand 

Brand logo


Gift wrapping

It is a logo design work for a Japanese socks brand “aligatos”. Their socks don’t have heels and patterns but only colours. They are suitable for the coming future, by being sizeless, genderless, ageless. During world war two - there weren’t many resources, these heel-less socks were widely used. It helps socks to produce less waste. The brand name comes from “Thank you” in Japanese. It’s perfect for a gift since sewed letters “Thank you” show up when you turn it over. Don’t worry - they use a recyclable steel can for wrapping.

aligatos website
aligatos instagram

photo direction: Olga Gerasim 
photographer: Yulia Skogoreva

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