Yohakusha & Marginalia bookshop

logo designs for an independent publisher and bookshop 

︎︎︎ logo for Yohakusha (publisher)

︎︎︎ logo for Marginalia bookshop

︎︎︎ Marginalia bookshop signs

︎︎︎ Marginalia bookshop inside

Emi Kobayashi asked me to design her publisher logo. She has been editing many various great books in Japan. When we had a little dialogue about if there is any motif she would like to use for her logo, she mentioned the song “Blackbird” by the Beatles. She told me about the background of the song, the political message that the song carries. I personally loved this song because of its beautiful lyrics but I didn’t know about the background story. The final logo represents the blackbird in the lyrics.

After a while, she contacted me again and said she was about to open her bookshop too. This time, we created a logo that shows that the blackbird is now flying. It has a plum flower which is a local flower symbol for the city where the bookshop sits. We wanted the bird to fly freely in this city.

Her bookshop is in Bubai-gawara, Tokyo. The shop has a cafe space so that you can just come by without buying books all the time. You might be able to see Mt. Fuji from the cafe window.



Yohakusha & Marginalia website
Client: Emi Kobayashi
Designed in 2020

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